I am also really getting into Seth Godin. I read his blog daily (Seth's Blog) and think he is brilliant and precise. "The Mesh" by Lisa Gansky was a book recommended by Seth Godin recently on his blog.
Here is a brief summary of "The Mesh"
Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business.
I'd be interested to hear any comments or suggestions on similar types of books.
No comments:
Post a Comment